The Mobile Barcode Postage Discount is Back this Summer

Last summer the USPS offered a postage discount if you tested a mobile barcode (QR code) on your direct mail piece. Well, this program is back for the summer of 2012. The official run date is July 1, 2012 to August 31, 2012. You can get the full scoop here, but for your convenience, here are the main facts you need to know:

• Qualifying mailings are Presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a mobile barcode inside or on the mailpiece.
• The mobile barcode must lead the recipient of the mailpiece either to a webpage that allows the recipient to purchase a product or service on a mobile device, or to a personalized URL, which leads to a web page that is unique to an individual recipient.
• Qualifying mailings may receive an upfront price reduction of 2 percent of the eligible postage.
• Participation requires electronic documentation.
• Commingled, combined and co-mail mailings are allowed, but a separate postage statement is required for pieces with mobile barcodes.

Note: we can help you with QR codes including ones that are integrated with personalized URLs. If you want pricing or more info, please email Ryan Cote at ryan@ballantine.com.