USPS Provides Additional Information About 2012 Mobile Barcode ...

Today the United States Postal Service (USPS) released more information about this summer’s Mobile Commerce and Personalization Promotion. The promotion will run July 1, 2012, through August 31, 2012.

The front and base of the iPhone 3GS. (Photo credit: Wikipedia)

The USPS provided the following information to help customers take advantage of this revised special offering:

• Qualifying mailings are Presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a mobile barcode inside or on the mailpiece.
• The mobile barcode must lead the recipient of the mailpiece either to a webpage that allows the recipient to purchase a product or service on a mobile device, or to a personalized URL, which leads to a web page that is unique to an individual recipient.
• Qualifying mailings may receive an upfront price reduction of 2 percent of the eligible postage.
• Participation requires electronic documentation.
• Commingled, combined and co-mail mailings are allowed, but a separate postage statement is required for pieces with mobile barcodes.

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