Barcode by @smallfly - Interactive exploration of everyday around us

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• barcode, film, installation, interactive, iPhone, openFrameworks, product, projection mapping, public, representation, scanning

Created by Smallfly, Barcode project was born of an encounter between Arte and the NFB with common goal to employ interactive media as an exploration of the everyday objects that surround us. Featuring 100 short films form, the work of 30 directors from Canada and France, Barcode is a trilingual interactive website, iPhone app and gallery installation.

The first installation, presented at IDFA DocLab in Amsterdam included a website, iPhone app and a physical installation. For the installation, the structure, monolithic and pure, takes the form of a giant barcode. As a reminder of the 14 categories of objects of the project, the structure consists of 14 bars of three different sizes. This barcode is used as projection surface for the films and simple animations. To interact with the installation, you grab one of the objects on the ground and drop it on the stand at the centre of the room. Using RFID, the object is detected and a film from the corresponding category is played. The objects made of EVA foam were designed by Rita Studio. In the absence of scanned objects, the installation moves to standby mode. The Barcode is mapped with colourful flashes and animations synchronized with the audio tracks of the project.

The projects most recent iteration was installed at Berri UQAM subway station in Montreal, From the 16th to the 26th of february. Time-lapse video below.

Made with openFramworks.

Credits for the Barcode.tv installation:
Co-produced by the NFB and Arte France
Producer: Hugues Sweeney / NFB
Design and conception: Hugues Bruyère / Departement
Software development: Hugues Bruyère / Departement – Built with openFrameworks
Set construction: Lucas J. Wareing
Objects design and production: Rita Studio

smallfly.com

• Created by Smallfly, Barcode project was born of an encounter between Arte and the NFB with common goal to employ interactive media as an exploration of the everyday objects that surround...