Posted March 16, 2012
Many people visit water parks during the summer to enjoy a cool, comfortable experience. According to the World Waterpark Association (WWA), there are more than 1,000 water parks in North America, and these venues continue to explore options to increase their revenue. Water recreation facility owners can provide employees with a barcode scanner to enhance profits.
The WWA reports the water park industry experienced between 3 and 5 percent average attendance growth from 2004 to 2009. However, challenging economic conditions have forced many Americans to make budget cuts, often leaving them with limited money for recreational activities. As a result, thrifty consumers may spend additional time searching for the best value.
An inventory management system allows these venues to maximize their profits by offering discounts to clients. Barcode readers can help water parks set up a coupon or rewards program for loyal clients.
For example, water parks could offer a free day pass for every customer who attends the venue 10 times a year. The parks could use a barcode reader such as the Honeywell Xenon 1900 Scanner by giving visitors a loyalty card that features a barcode. This allows these parks to track customer data to increase profits.
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