Chef Vinnie's Kitchen Heat: 'Nature's Barcode' Tells The Story Of ...

As we've reported, fish fraud – labeling a less-desirable species as a more desirable one – is more widespread than you'd think.Olive oil, too, isn't always what it seems. And honey from Asia is fraught with suspicion.

 Until now bar codes, certification seals and electronic ID chips have been the main tools to cement consumers' confidence in food products.

But as the recent fish and olive scandals show, they're far from foolproof. Food can be substituted or adulterated at any point in the supply chain, often without companies knowing.

But for the aha gotcha moment go to 'Nature's Barcode' Tells The Story Of Foods' True Origin : The Salt : NPR: to read more.